Juliet Guo, a specialist of cashmere and all its facets, decides to found her company, a manucfactory nearby Shanghai. Quickly, international luxury brands trust her knowledge (Armani, Calvin Klein, Max Mara). 
From a very humble background, Juliet has managed to overcome the multiple obstacles lain on her path, thanks to her courage and to her family and friends’ support, striving for harmony with her human and geographic environment. Her training and her work in Chinese and German com- panies lead her to master all the production stages of the precious resource. Moreover, as a native of the Alashan plateau from which 70% of cashmere comes from, she has developed since childhood a personal relationship with the farmers and the herds. She has created strong and warm bonds with the herdsmen.


Juliet Guo founds Sand River brand, which integrates every single stage of production: wool, manufacture, collections design and outlets. An ambitious company based on Juliet’s exceptionnal knowledge and her ability to create consensus. The brand expands at an incre- dible pace. Sand River now owns eleven shops and keeps growing worldwide.


Be true to the product. Be good to the vast country. Be full of respect to the herdsmen.

Juliet Guo


For all people producing cashmere in her home country, Inner Mongolia, to be proud and glad of the scarves, clothes and accessories she sells to the entire world. For them to enjoy a peaceful life thanks to her work and authentic heart values.


A symbol of life burgeoning out of Inner Mongolia’s deserts when buried rivers meet with sand - Sand River is deeply respectful of the environment. Whether it be throughout the choice of natural dies, harmony with nature at each production stage, or her warm and fair relationship with the herdsmen.


Juliet is a dynamic woman who travels, conducts and manages her business. She cares for people, loves her friends and family, and needs to be in a comfortable environment. She is deeply convinced that her values build the way for a pure, noble product which will fully satisfy cashmere lovers, and will appeal to the others.



To design her collections, Juliet has surrounded herself with international designers and artists such as Junko Koshino, a Japanese designer whose work is shown worldwide (Beijing, Paris, Tokyo, New York), and who has been awarded many fashion awards, French-Columbian artist Francesca Brenda Mitterrand, German and Chinese fashion designers Antje Weidner and Qin Wanyu.  
Every one of them brings their know-how and original vision to the new collections, in a cosmopolitan dynamic, full of energy.



Collections are carefully studied to meet with all of women’s facets and activities. A myriad of scarves and shawls for every season ; reversible and easy to wear clothes with bright, happy, vibrant colors ; comfortable ensembles speci- cally designed for enchanting long distance ights ; plaids and blankets to wrap oneself in softness on winter nights ; robes and gowns to feel snug at home.
This vision of women - based on Juliet’s life and values - makes Sand River collections unique, both practical and fun, chic and comfortable, soft and bright, but mostly, deeply endearing.
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